Thursday, August 26, 2010

A New Approach To Rating Wines

Paul Mabray, Chief Strategy Officer and Disruptor at VinTank - a digital think tank for the wine industry (whatever that means) has proposed a new system for scoring wines: badges.  The gist of it is to abandon the numerical ranking of wine and instead use badges to characterize the wine.  Interesting idea.

A handful of bloggers have latched on to the differentiation bandwagon and have come up with some crafty badges.  Each uses their own, so it's not a communal, standardized thing...It's more of a buck-the-trend-and-get-funky kinda thing.  Cute.  Funny, even.  But that's not to say there isn't a real, substantial point to these - there definitely is... 

The critiquing world needs to attribute more than just numbers to a wine.  Clearly a monolithic representation of anything qualitative is unfair at best, but more realistically, useless.  That's why it's so important to actually read reviews written by someone whose perspective you share or value - and not just go by the numbers.

Anyway, these guys are pretty creative, so you've got to hand it to them.  Here are a few favorites:

From Notes From the Cellar comes "Legit Juice — Just an awesome wine, all around, regardless of the style. Really, among the best of the best there is."


Vinopanion gives us the throw-back Blue Light Special dubbed "QPR": "...signifying that this wine exhibits particularly good Quality to Price Ratio, AKA, tasty value for the buck."



And from 1WineDude, the hilarious "Kick Ass: A wine that totally and utterly kicks all kinds of ass. I mean, really, do I need to explain this one?  Typically these will be “bigger” wines than those in the elegant category, but the essential element is that they are full of intense awesomeness."



We don't have any plans to change our star rankings anytime soon, but it might be fun - even for a day - to jump in to the fray here with some badges of our own.  Since all the aforementioned already cover the smiley-happy end of the spectrum, here's our entre to the, er, less glamorous end of the badge scene...

The Slacker:  A wine that starts flat, barely gets off the couch, fails to impress, and has a slow, lazy, and ultimately forgettable finish.

The Fraud: Wearing a misspelled first growth label and claiming an impeccable provenance, this ballsy little fucker more likely came off Canal St. than any collector's cellar.  (Fine print written in Cantonese.)



Señor Poser: So hopped up on oak chips, you can practically smell the fumes from the gas-powered mulcher they backed up to the fermenters.  Back label written by an out-of-work realtor in Fresno.

The Ho: An easy, cheap, and fast screw top. You can pick this wine up pretty much anywhere, use it, and drop it off at the nearest street corner. Bouquet? That's disgusting.


Le Malcontent: Closed, tightly wound, and with muddled flavors. Highly tannic and out of balance. Grumpy. Most likely French.

 
El Dicko: Made be an egomaniacal winemaker who fancies him/herself the second coming of André Tchelistcheff.  This wine may have incredibly redeeming qualities, but you just can't get past the idea that drinking it would be putting money into that asshole's pocket.



Da Douchebag: This special rating is reserved for simple, uninspired wines of anonymous origin and limited depth.  Typically still in their adolescence, these wines are usually accompanied by large bottle neck hangers displaying only a two digit number - ostensibly the wine's score, though the reviewer's identity is unclear.

17 comments:

  1. You are wrong in the head, mister. And funny as hell. Love it! LMFAO...

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  2. BRAVO!

    El Dicko... genius!

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  3. HO. LY. SHNYKIES. You need a badge for "Dog: A wine so nasty you wouldn't even serve it to your dog."

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  4. Thanks Jane! Thanks, Joe! Adam, don't quit your day job.

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  5. Childish ChadAugust 26, 2010

    Yellow Ribbon: For the pungent and acidic whites of the Crotch River Valley.

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  6. You silly little people. When will you grow up and pay hommage to deserving celebrities?

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  7. "Poop" - a succinct, self-explanatory badge.

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  8. Childish Chad, please go to the back of the line with Adam. You can stand in front of Adam, but back you go. Or try again.

    Edward, you are brilliant, if a little sick.

    And El Dicko, is it possible that Bruno D'Alfonso actually graced this site with his presence??? Probably not.

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  9. Sukit and Chukit - box wine + 7 up, intended to be consumed by the liter

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  10. "Air Biscuit" comes to mind as another...a wine whose aroma is so offensive, you might look at your drinking companion with accusing eyes.

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  11. I think I've smelled air biscuits on BART on occasion...oh wait, this about wine!?!

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  12. These badges are SO stupid. What's the point?

    You have this set. 1WineDouche has his set.

    Eventually there will be thousands of badges. Is that more or less confusing for consumers?

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  13. Ward - I'm certain we've ridden the same train before.

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  14. This comment has been removed by the author.

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  15. Please note the new badge. Da Douchebag.

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  16. Okay, after a good brow-beating from someone whose opinion I value very much, I decided to remove the rather harsh response to Anonymous' comment. Go ahead, call me a woos.

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