As much as I love/hate to say I told you so, I did.
A couple of weeks ago I (unsympathetically) forecasted one effect of the earthquake in Napa: "...a predictable flood of cutesie "Shaken, not stirred" one-off labels coming to market soon to commemorate the occasion."
To wit: Matthiasson's Quake Cuvee. A $48/bottle wine made from purchased juice.
To be fair, it's not all hard hat parties and self-congratulatory fund raising. There's harvest happening. Right now.